The design of the hottest food packaging should ch

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Food packaging design will change with the market (I)

at present, the vast majority of the materials used for packaging food and drugs in almost all countries in the world are plastic products. However, people are worried that under certain medium environment and temperature conditions, polymer monomers and some additives in plastics will dissolve out, and a very small amount will be transferred to food and drugs, resulting in acute or chronic poisoning, Serious will even cause teratogenesis and cancer. At the same time, due to the large amount of plastic products consumed in the world every year, people throw them away after using them. Because plastic is difficult to decay, this also makes the environmental protection industry puzzled. Japan has made great achievements in this regard, especially many food traders have gradually abandoned plastic packaging

paper packaging has many advantages. At present, there are many kinds of food packaging in the market. From the perspective of environmental protection, there are recyclable and non recyclable; In terms of packaging materials, there are paper packaging, plastic packaging, metal packaging and glass packaging. Now the market share of plastic packaging is very large, but its production only pays attention to the safety and health of food, rarely considers environmental issues, and the pollution caused is also obvious to all. So, will the future food packaging be dominated by paper packaging or plastic packaging

in the modern packaging industry system, paper and paper containers occupy a very important position. In China, paper packaging materials account for about 40% of the total packaging materials. From the perspective of development trend, the consumption of paper packaging will be increasing. The reason why paper packaging materials take the lead in the packaging field is that they have a series of unique advantages, such as good processing performance, excellent printing performance, certain mechanical properties, easy composite processing, good health and safety, wide sources of raw materials, easy to form mass production, diverse varieties, low cost, light weight, easy transportation, and recyclable waste; The use of plastics as packaging materials is an important symbol of the development of modern technology. With rich sources of raw materials, low cost and excellent performance, plastics have become the fastest growing and huge consumption packaging materials in the world in recent 40 years. However, the use of plastic packaging materials in food packaging has obvious shortcomings. Before the experiment, the friction times required by the experimental specifications or determined by the operator are output and controlled piecemeal. There are some problems in health and safety and environmental pollution caused by packaging wastes

consumers are inclined to paper packaging. Today, with people's increasing awareness of environmental protection, the requirements for packaging are becoming higher and higher. Aniline is one of the main raw materials for MDI production. Packaging with recycled materials as raw materials is becoming more and more popular with people as a new star in the material industry. The American 100% recycled cardboard alliance has conducted a market survey. The survey shows that more and more American consumers require 100% recycled cardboard as the packaging of consumer goods

respondents: 400 buyers of consumer goods were randomly interviewed to investigate their views on environmental protection and companies using 100% recycled cardboard for packaging. Survey content: People's awareness of environmental protection and their understanding of recycled symbols on packaging. Five commodities packed with recycled cardboard and new cardboard were compared from three aspects of product packaging quality, product attractiveness and use performance. Survey results: more than half of consumers pay more attention to enterprises whose products are packaged with recycled cardboard. In the same case, they are more willing to buy consumer goods packaged with recycled cardboard

consumers hope that more paper packaging can use recycled cardboard, and more packaging can be marked with the symbol of 100% recycling. 85% of consumers believe that using recycled packaging materials "will benefit the future of children, and the international influence of the plastic extruder industry will continue to rise". 80% of consumers believe that buying 100% recycled cardboard packaging products is "making contributions to environmental protection"

consumers have a high evaluation of enterprises using 100% recycled cardboard, and think that enterprises using recycled cardboard have a sense of environmental protection. In terms of product quality, attractiveness and performance comparison, more than half of consumers believe that there is no difference in quality between using recycled cardboard and using new cardboard for packaging, even if the former is better, and there is no big difference in product attractiveness

plastic packaging needs to be improved. Some data show that the amount of plastic used for food packaging accounts for 1/4 of the total plastic output. It can be said that once the plastic used for food packaging appears, there will be garbage. In supermarkets and shopping malls, many food packages are made of plastic. The plastic inflatable packaging of puffed food can prevent moisture, oxidation, fragrance, sunlight and extrusion, but such a large packaging is a great waste of resources; There is also the packaging of instant noodles. The plastic packaging is far more than the packaging of paper bowls (or barrels). The sales price of bowls or barrels of instant noodles in the market is generally 1/3 higher than that of bagged instant noodles of the same quality. However, this packaging method is convenient for eating. Especially when traveling, it can be eaten directly after the lid is opened, and there is no need to bring other containers, so it is very popular with consumers

with the improvement of environmental protection requirements, it is necessary for consumers to eliminate backward packaging. The improvement of plastic materials is also a top priority. The food in the market segment can be packaged in paper as much as possible to reduce the waste of plastic and environmental pollution, which will benefit future generations

I. health food packaging design should change with the development of the market

how to better realize communication in health food packaging, the key points are as follows:

1. Pour out human emotional care

interactive personalized marketing has gradually become the mainstream mode of marketing, and personalized consumption has put forward higher requirements for health food packaging design. In today's highly homogeneous products, product packaging also has the phenomenon of "isomorphism". The health food packaging that consumers pay attention to is not a picture or fancy, but to see whether the packaging reflects the respect for human feelings, whether it has affinity, and whether it reflects the taste and lifestyle of the target group in the design. Those pleasing to the eye and high-grade packaging are naturally favored. From this point of view, health food packaging actually undertakes the task of psychotherapy. It should reduce the psychological pressure of consumers and achieve the effect of swallowing. This requires designers to go deep into life and pay attention to the grasp of human nature when designing packaging

2. Fully display the characteristics of packaging media

health food packaging information is targeted and durable. The advantages of strong expressiveness and high reliability should be fully utilized. However, the packaging itself has many shortcomings, such as poor flexibility, less information, slow transmission speed and so on. Therefore, comprehensive consideration and ingenious trade-offs should be made in the process of food packaging design. In order to make the final step of communication with specific groups in packaging, we must consider these characteristics that are different from other media, so as to explore the communication role of packaging as a media to a greater extent

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